Amanda Willis will join CNN in a new role as group senior vice president and chief content officer.
Willis has been chief content officer of video at The Wall Street Journal.
Her hiring is part of CEO Mark Thompson‘s plans to transform the media outlet by fully integrating digital across its platform. The network said that Willis “will drive CNN’s digital transformation and innovation in storytelling for both developing and ongoing stories and be responsible for leveraging audience insights to deliver content across CNN’s TV, digital and streaming platforms.”
Willis previously was at CNN as vice president of content programming for CNN+ and executive producer of breaking news for CNN Digital. She built the team that became Live Story. Earlier in her career, she was deputy executive editor at Mashable.
Wills will be based out of CNN’s New York bureau. She will start on April 14.
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