Rebrand
Disband or rebrand DEI? Three considerations for your association or firm
Department of Motor Vehicles (DMV) What is the first thing that comes to mind when you see DMV? There are…
Read More »Here comes Sandisk with a rebrand
SanDisk is now SANDISK. It’s also now Sandisk. The company is announcing a fresh rebranding this week with a new…
Read More »Jaguar boss defends rebrand amid ‘Miami Pink’ EV launch
The boss of embattled carmaker Jaguar has again defended a dramatic rebrand that caused online backlash as it launched its…
Read More »Blake Lively’s ‘relatable’ rebrand: Expert reveals how A-List actress is trying to salvage her image following It Ends With Us backlash
In hindsight, August should have been a career-defining month for Blake Lively. Her hotly anticipated film It Ends With Us…
Read More »Leading Australian reverse mortgage lender undergoes rebrand
Heartland Bank, the leading reverse mortgage lender in Australia and New Zealand, will rebrand its dedicated reverse mortgage division from…
Read More »Guild’s Jim Cory on the company’s ambitious reverse mortgage rebrand
Last week, Guild Mortgage announced a suite of products under the name “Flex Payment Mortgage.” The brand includes Home Equity…
Read More »Official’s Co-Founder Split: Alleged Threats And A Scramble To Rebrand
As Nicole Oge, Richard Jordan and Andrew Wachtfogel sought to start fresh, Oren and Tal Alexander allegedly threatened legal action…
Read More »HighTechLending to rebrand wholesale channel as American Senior Lending
HighTechLending, a California-based top-10 reverse mortgage lender, announced on Friday that it is rebranding its wholesale lending division to American…
Read More »‘DEI’ has become too divisive — it’s time for a rebrand
Some claim the job market in this country is as simple as black and white. A recent lawsuit, spearheaded…
Read More »Guaranteed Rate announces its rebrand to ‘Rate’
Chicago-based Guaranteed Rate, one of the country’s largest mortgage lenders, has rebranded to Rate. The company made the announcement Monday…
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