Summary
Dollar General, based in Goodlettsville, Tennessee, operates 20,500 discount stores across the United States and in Mexico. It generated $38.7 billion in sales in the fiscal year ended February 3, 2024. More than 80% of DG stores are in communities with populations of less than 20,000. Three quarters of the U.S. population lives within three miles of a Dollar General store. Total selling space is approximately 156 million square feet. DG is expanding its traditional store from 7,400 square feet to 8,500 or 9,500 to accommodate more refrigerators and a wider assortment. Sales were $263 per square foot in FY24.
Stores sell everyday necessities that drive frequent visits. DG generates about 80% of sales from consumables such as cleaning supplies and over-the-counter medicines, and 10% of sales from seasonal products including toys. About 6% of sales come from home products such
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