EXCLUSIVE: Indie distributor Umbrella Entertainment is rebranding and has dropped Entertainment from its name. The company will now be known as just Umbrella.
The company has said the refreshed name and logo mark the start of a move to “sharpen its focus on original content and expand its presence across” Australia and New Zealand. You can see the logo down below.
Umbrella was established in 2001 by Managing Director Jeff Harrison. The company has said today’s rebrand also reaffirms its commitment to theatrical-first distribution while scaling its broader strategy across digital platforms, physical media, and film production.
The company has distributed titles like Talk To Me, Late Night With The Devil, Every Little Thing, and Jim Weir andJack Clark’s Birdeater. The company’s upcoming slate includes Berlinale Teddy Award winner sci-fi comedy Lesbian Space Princess, the Daisy Ridley-led action-thriller We Bury The Dead, and Australian music documentary, Sweat It Out! alongside New Zealand features I, Object and Mum, I’m Alien Pregnant.
Elsewhere, with the appointments of Jasmin McSweeney and Luke Murray, Umbrella has said it plans to deepen its commitment to the Aotearoa market, including a restoration and re-release programme for classic New Zealand films from the New Zealand Film Commission archive. Umbrella’s production label, Sanctuary Pictures, is also currently in production on debut feature Penny Lane is Dead.
“Umbrella has always stood for bold, distinctive storytelling, and this rebrand brings that vision into sharper focus,” Ari Harrison, the company’s general manager, said in a statement. “It reflects our growth – not just in film and partnerships, but in the way we operate across theatrical, digital, physical, and production spaces. We feel so excited and confident about the Australian and New Zealand distribution landscape. Our rebrand is built to ignite and support our future.”
Umbrella Founder and Managing Director Jeff Harrison added: “This rebrand is more than just a new look – it’s a statement of intent. Umbrella Entertainment has always backed unforgettable films and the voices behind them. As we move forward as Umbrella, we’re building on that legacy with renewed energy – growing our slate, strengthening relationships across the region, and staying true to our love of great cinema.”
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