marketing

TECH

the global influencer marketing industry is projected to grow 36% between 2024 and 2025, reaching $33B, as brands tighten overall ad budgets (Bloomberg)

Featured Podcasts Techmeme Ride Home: Omnibus 06/09 The day’s tech news, every day at 5pm ET. Fifteen minutes and you’re…

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CELEBRITY

How The YUH Family Is Changing Influencer Marketing – Hollywood Life

Image Credit: Josh and Lily Succeeding as a YouTube influencer requires passion, perseverance, and creativity—and Josh and Lily, known to…

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BUSINESS

Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions’

Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era…

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BUSINESS

Pinterest’s revenue forecast gets boost from AI ad tools, growing marketing spend

By Jaspreet Singh (Reuters) -Pinterest forecast current-quarter revenue above Wall Street estimates on Thursday, signaling its artificial intelligence tools are…

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BUSINESS

‘Making a difference together’: Dift helps partners including Accor and BNP Paribas combine social impact with emotional marketing

Consumers value companies that create meaning, as do employees. This growing demand has created opportunities for platforms to facilitate meaningful…

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CELEBRITY

Brian Worsley Joins Legendary As Marketing Exec

EXCLUSIVE: Legendary Entertainment has hired Brian Worsley as Senior Vice President of Marketing & Creative Advertising. Worsley will report to…

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CELEBRITY

Amanda Seyfried Says ‘Jennifer’s Body’ Marketing Team “Cheapened It”

As Jennifer’s Body plots a resurrection, Amanda Seyfried still has nothing but praise for the original. With the growing possibility…

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LIFE STYLE

TGFX, Australian marketing agency opens new branch in Malaysia

[Written in partnership with TGFX, but the editorial team had full control over the content.] It’s not uncommon to hear…

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BUSINESS

The marketing executive who curates your pre-flight ads says traveling for business is crucial to his career success: ‘I travel to learn’

Dan Levi knows a thing or two about finding his way around an airport. As executive vice president and chief…

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REAL ESTATE

Five Marketing Strategies Investors Should Use in 2025

15% ROI, 5% down loans!”,”body”:”3.99% rate, 5% down! Access the BEST deals in the US at below market prices! Txt…

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