‘King of the Hill’ Fans Hope the Real Life Alamo Beer Won’t Make Them Violently Ill
With King of the Hill soon returning to the airwaves ones and zeros of the internet, this summer Hulu will be promoting the reboot by bringing one of the show’s fictional products to life — no, it’s not any of the ultra-cheap Mega Lo Mart crap endorsed by Chuck Mangione.
Presumably because propane and propane accessories are a little too hazardous for a promotional tie-in, Hulu is partnering with San Antonio’s Alamo Beer Company to mass produce Hank Hill’s beloved Alamo Beer in the real world. According to the San Antonio Express-News, the beer will “mimic” the packaging of the beer in the show, not unlike how a German company made Duff Beer from The Simpsons, albeit without permission.
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The new Alamo Beer will be released in Texas first, then roll out nationally, either in July or August. It was supposed to hit shelves earlier this year, but faced delays due to the real Alamo Beer Company’s financial struggles. The brewery, which shares its name with the fictional corporation, filed for Chapter 11 bankruptcy in February.
Will the cartoon-inspired Alamo be enough to save the company? While King of the Hill fans are no doubt intrigued by the idea of sampling Hank’s go-to beer, when this news hit, a number of fans couldn’t help but point out that the fictional brand doesn’t exactly have the best reputation in the world of the show.
In Season Six’s “Beer and Loathing,” Peggy gets a job working for Alamo’s bilingual customer service team, and soon discovers that a batch of the beer has been tainted. But it’s still being sold in Mexico, causing drinkers to become violently ill — or as Peggy puts it to one of her Spanish-speaking callers: “El vomito, la diarrhea, la nausea.”
Hank even threatens to boycott the brand as a result of this scandal. In the end, Alamo’s CEO agrees to recall the product, but only after Peggy sneaks into Alamo’s corporate headquarters and substitutes the executives’ cans of beer with contaminated ones, giving them all a taste of what their customers have been going through.
Thankfully, it seems as though there’s no need to worry about the IRL Alamo. Fans got to sample the beer at the recent ATX TV Festival in Austin. Not only did nobody throw up and/or poop themselves, they praised the promotional brew, claiming that it “goes down very smooth,” and is “easily chuggable.”
Presumably it’s paired best with standing in front of a fence for several hours at a time.
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