e.l.f

BUSINESS

E.l.f. Beauty remains committed to manufacturing in China despite tariffs

Affordable cosmetics company e.l.f. Beauty (ELF) has long relied on China to keep its prices low and create value-oriented “dupes”…

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BUSINESS

Why e.l.f. Beauty’s CFO sees $1B Rhode acquisition as a strategic innovation move

Good morning. During uncertain times, research shows it’s more effective for companies to pursue emerging growth opportunities than to simply…

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BUSINESS

e.l.f. CEO says customers were ‘quite positive’ about the beauty giant raising prices due to tariffs: ‘We’re not trying to pull anything over on anyone’

Budget beauty giant e.l.f. recently announced plans to increase the cost of its products by $1 due to tariffs. CEO…

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ENTERTAINMENT

Hailey Bieber Sells Rhode for $1 Billion to e.l.f. Beauty 

Hailey Bieber is on the rhode to going global.  The 28-year-old has officially sold her Rhode Skin company to e.l.f.…

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BUSINESS

e.l.f. Beauty buys Hailey Bieber’s Rhode skin-care brand for $1 billion

Model and entrepreneur Hailey Rhode Bieber came up with a billion-dollar idea—and now cosmetics giant e.l.f. Beauty is paying that…

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