Superman, the first movie under the new DC Studios headed by James Gunn and Peter Safran, arrived on tracking with $125M-$145M outlook on NRG. However, various distribution sources believe the real range is more in the $90M-$125M vicinity.
Because he’s a brand name, Superman pops on unaided awareness (that’s the category where those moviegoers polled automatically cite a movie they want to see, without being prodded by a pollster). With a 30 in unaided awareness, it’s higher than Top Gun: Maverick ($126.7M). But is that the comp? Better to look at first choice, the definitely must-see category for those willing to get off their couch.
In first choice, Superman is below such post Covid superhero movies as Thor: Love & Thunder ($144.1M opening), The Batman ($134M opening), and Gunn’s Guardians of the Galaxy Vol. 3 ($118.4M).
We already told you that Superman is the best advance ticket seller YTD in its first 24 hours, the pic’s Amazon Prime Early Access paid screenings flying off Fandango’s portal. Those screenings are on the Wednesday, July 8 (7PM local time), three days before the pic’s July 11 opening. Superman‘s presales outstripped that of Disney/Marvel Studios’ Fantastic Four: First Steps.
Sources say that when it comes to Superman‘s opening weekend outlook, it boils down to reviews. Ok, why this film above all others like Deadpool & Wolverine in the post pandemic landscape? Because everyone is familiar with Superman, and they’ll make their decision to go based on strict word-of-mouth
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