Taco Bell Celebrates Baja Blast’s 20th Anniversary With Baja Blast Pies, Gelato, and More

Mtn Dew Baja Blast is turning 20 years old, and Taco Bell is celebrating by giving people even more Baja Blast. 

“For two decades, Mtn Dew Baja Blast has been the drink that loyal fans just can’t get enough of,” Taylor Montgomery, the chief marketing officer at Taco Bell, shared in a statement. “We’re extremely proud of the synonymous, iconic duo Taco Bell and Baja Blast have become. We’re celebrating this incredible milestone just as much as our die-hard Baja fans and can’t wait to share even more epic experiences, innovations, and rewards as we continue to fuel our fans’ love for Baja Blast.” 

Truly, there are almost too many ways to celebrate to count, including Taco Bell’s Free Bajaversary Freeze or Drink offer on July 29. The one-day-only party allows customers, both in-store and in-app, the chance to score a free medium-sized Baja Blast or regular-sized Baja Blast Freeze. 

On August 13 at precisely 2 p.m. Pacific, Taco Bell rewards members will also have the chance to snag a limited-edition Stanley X Bajaversary tumbler. (The first 20 users to redeem one of these limited-edition tumblers on the day of the drop will also get free Baja Blast for an entire year.) 

On September 3, Taco Bell is also dropping the Mtn Dew Baja Blast Gelato nationwide for a limited time. It’s also an exclusive for Taco Bell Rewards Members in the Taco Bell app. 

Hang on. There’s more. The brand is also offering a $1 Happy Hour every day from 2 to 5 p.m., during which fans can grab a $1 medium-sized Baja Blast fountain drink or regular-sized Freeze. And, as the brand adds, “don’t forget about Taco Bell’s free in-store refills available year-round when dining in-restaurant.” 

Taco Bell also dropped one major tease with this announcement: It plans to trop the Mtn Dew Baja Blast Pie later this year. It provided no additional context, so we’ll just have to wait in excitement with you. 

“Mtn Dew Baja Blast and Taco Bell have proven to be an unbeatable match over the years, and all the credit goes to our brand’s loyal fanbases,” JP Bittencourt, the vice president of marketing at Mountain Dew, added. “We’re constantly inspired by our fans and feed off their energy, which drives our urge to deliver breakthrough innovations and exclusive offerings to thank those who have supported us – whether it’s our diehard fans from day one to new consumers who continue to join our fandom each and every day.”