Business

Stock rises amid streaming strength as studios, linear TV pressure revenue

Warner Bros. Discovery (WBD) stock rose about 5% in premarket trading on Thursday after the company reported strong streaming results in the third quarter that included its largest ever quarterly subscriber growth since the launch of Max. But revenue missed expectations as the media giant struggled with a drop in its studios segment and continued declines from its linear TV business.

Revenue came in at $9.62 billion, missing Bloomberg consensus expectations of $9.81 billion and a 3% drop compared to the $9.98 billion seen in Q3 2023.

The company reported adjusted earnings per share of $0.05 versus a loss of $0.17 in the year-earlier period. Consensus expectations had anticipated a loss closer to $0.09 a share.

In the second quarter, WBD took a massive $9.1 billion impairment charge related to its TV networks unit following the loss of its key NBA media rights. The company is currently tied up in litigation after suing the NBA in July, citing the “unjustified rejection” of its matching rights proposal.

Streaming served as bright spot in the quarter with 7.2 million subscribers added, a beat compared to estimates of a 6.1 million net increase and its largest quarterly subscriber growth yet. The additions were also ahead of the 700,000 subscriber loss the company reported in the year-earlier period.

The subscriber strength comes amid the recent launch of Max in markets outside of the US, including Latin America and Europe, along with increased bundling with competitors. Key programming, like the second season of “House of the Dragon,” along with the Olympics, also helped boost the metric.

Outside of strong subscribers, the company saw a 49% year-over-year jump in streaming advertising revenue.

Separately, the division posted profits of $289 million in the quarter compared to the $111 million it reported in Q3 2023. Recent price hikes have helped aid profits. The company boosted the price of its ad-free plans on Max in June.

On the earnings call, WBD management said revenue growth, profit growth, and subscriber growth are expected to continue in the current quarter with Q3 serving as a “material inflection point.”

The company also has its upcoming sports streaming partnership with Disney (DIS) and Fox (FOXA), although a judge temporarily blocked the launch, citing antitrust concerns.

Networks segment remains in free fall

Amid streaming’s success, other pockets of the business remained under pressure.

Advertising revenue for its networks unit plummeted 13% year over year after it dropped 10% in the second quarter and 11% in Q1. Analysts polled by Bloomberg had anticipated a more modest drop of 7%.




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