Blackdot Applied sciences is a Singapore-based digital on-line retailer that gives futuristic and distinctive mannequin digital merchandise to shoppers, and is presently ranked one of many high 5 best-selling manufacturers on Shopee Singapore.
Previous to beginning up Blackdot, Prajin and his fellow co-founder (who needs to stay nameless) labored collectively as engineers within the semiconductor subject. Having graduated with an Honours diploma from Northumbria College in UK, Prajin went on to pursue a profession in engineering in 2014.
With one easy purpose in thoughts, Blackdot was based in January 2019 to usher in top quality devices into the market, which concerned intensive analysis, a number of testing and modifications.
Inexpensive devices with the most recent specs and capabilities
Prajin acknowledged that they must compete with different world tech manufacturers, which is why they selected to place themselves as an “inexpensive” model to face out amongst the aggressive crowd.
“Earlier than launching, we determined to review and conduct analysis on present gadget manufacturers and their capabilities. We realised that customers require high-end devices that comprise of the most recent technological options and specs, all at an inexpensive worth,” shared Prajin.
Additionally they requested shoppers the worth vary they’re prepared to pay, in addition to the kind of devices they’re keen on.
After gathering sufficient market information, they went on to fabricate the merchandise on the lowest value doable, with out compromising the standard of their merchandise, that are geared up with the most recent technological options and specs.
Gross sales was fairly encouraging at the beginning. After promoting their first few items, they realised that prospects truly returned to make a repeat buy, which is a testomony that prospects are glad with their merchandise.
So far, Blackdot Applied sciences has offered 55,000 items of their best-selling product, the Blackdot Professional Wi-fi Earbuds.
This ultimately led them to broaden their product portfolio to incorporate smartwatches and audio system, amongst different devices.
Covid-19: A risk that became a chance
When Covid-19 hit Singapore shores, Blackdot confronted problem in securing the provision of their merchandise. Blackdot was then compelled to close down its on-line retailer till they had been in a position to regain provides of its merchandise.
Blackdot was additionally fast to undertake a extra sustainable technique by way of product improvement.
“As a substitute of launching new fashions annually like most manufacturers do, we keep centered on conserving the identical mannequin and upgrading our existent merchandise with the most recent applied sciences,” stated Prajin, including that they at all times take heed to buyer suggestions to additional enhance their merchandise.
For example, its earbuds now has three completely different fashions: the Blackdot Professional Wi-fi Earbuds, Blackdot Contact Professional Wi-fi Earbuds, and Blackdot Professional 2 Wi-fi Earbuds.
“All of those fashions are well-built and of fantastic high quality. The scale of the earbuds are helpful and the design are of premium high quality. Most of our prospects are amazed by the standard of the product that’s out there at such an inexpensive worth,” shared Prajin.
Moreover the worth tag and top-notch high quality, he cited different elements that contribute to its success, together with excellent specs, in addition to good customer support and speedy supply.
Model picture the next precedence than making income
After two years of battling Covid challenges, Blackdot’s co-founders determined to commit extra time to the startup to raise it to better heights.
Prajin ended up quitting his full-time engineering job to give attention to advertising the model, whereas his associate continued to pursue her engineering profession and conduct all different actions referring to the model on the identical time.
Initially, the duo used their private financial savings and even took out private loans to fund the startup.
It took them 1.5 years for them to interrupt even and because the startup continues to be in its early levels, the co-founders use the majority of their income (90 per cent) to reinvest into the enterprise.
“We focus extra on model picture fairly than making revenue alone,” stated Prajin, including that the perfect type of advertising is thru the ability of word-of-mouth.
“We don’t give attention to fancy packaging bins or unboxing experiences. As a substitute, we place our focus solely on the product high quality and buyer satisfaction.”
In just some brief years, Blackdot has managed to bag a number of awards. In 2020, they had been one in all high 5 best-selling manufacturers on Shopee Singapore throughout their 10.10, 11.11 and 12.12 gross sales.
The next yr, the model gained the “Shopee SG Finest Use of Shopee Advertisements” award. Presently, the Blackdot Professional Wi-fi Earbuds is listed as the highest wi-fi earbud vendor on Shopee.
Moreover Shopee SG, Blackdot’s merchandise are additionally out there on different e-commerce platforms equivalent to Lazada SG, Qoo10, Amazon SG and EzBuy. They’re out there to shoppers who reside in Singapore, Malaysia and Indonesia.
Their final purpose is to groom themselves into a widely known homegrown model, and launch bodily retailers in Singapore in order that prospects can merely walk-in to their retailer and take a look at their merchandise in individual.
Ultimately, additionally they need to broaden abroad to develop their footprint. They have already got digital retailers in Vietnam and Malaysia, however would additionally like to ascertain presence in several components of Asia down the highway.