Pharrell Williams, LVMH to Co-Host Olympics Event Prelude in Paris

Charlize Theron, Serena Williams, Rosalía and Omar Sy will be in Paris to kick off Olympics festivities at Prelude, an exclusive event co-hosted by Pharrell Williams and LVMH boss Bernard Arnault.

Prelude will take place on the eve of the Opening Ceremony, on July 25, in Paris at the Foundation Louis Vuitton. Williams and Arnault will be hosting alongside Comcast NBCUniversal’s Brian Roberts and Vogue editor-in-chief Anna Wintour.

The event will reteam Vogue and LVMH following Vogue World Paris, which also feted the convergence of sports, culture, music, fashion and art on June 23. Gathering artists, performers and athletes, Prelude will aim at building buzz around the Olympic Games.

Williams, the Grammy-winning musician and producer who is now artistic director of Louis Vuitton, will invite attendees to take part in interactive Olympics-themed art installations created by artists.

Prelude will also contribute to the Refugee Olympic Team through a donation from Comcast NBCUniversal athletes.

 LVMH — the company behind Louis Vuitton and Moët & Chandon — is one of the Games’ premium sponsors. This year’s Olympics will boast outdoor ceremonies and competitions held at iconic Parisian landmarks. The Opening ceremony will see athletes from 200 countries parading along the Seine on boats, while equestrian events will take place at the Versailles Paris, archery will unfold at the Invalides, fencing at the Grand Palais and beach volley by the Eiffel Tower, on top skateboard at Place de la Concorde, among others.

The Olympic Games will be featured on Warner Bros. Discovery’s pay TV group Eurosport, and on its standalone service Max across Europe. There will be as many as 56 simultaneous sports streams available on Max, alongside programming on linear channels for a total of 3,800 hours of live sports, including local coverage in major European markets.