Luxury UK department store gives sneak peek into its popular Beauty Advent Calendar – and announces it will be availble from JULY

While the nation basks in the summer sun and beauty routines focus on SPF, tinted moisturiser and lip balm, a touch of Christmas magic is already in the air for those eager to prepare for their winter look. 

Liberty has announced an early pre-order opportunity for its highly coveted 2024 Beauty Advent Calendar – available to Beauty Drop members starting July 3. 

Though the beginning of July might feel a little too soon to get into the festive spirit, the luxury department store knows it’s never too early to drum up excitement for their best-selling product. 

The Beauty Advent Calendar, which debuted in 2014 as the first multi-brand beauty calendar, has grown into a global sensation and the fastest-selling product in Liberty’s 149-year history. 

Last year, Liberty’s sold-out Beauty Calendar played host to 29 incredible beauty treats – including 20 full size products – from the store’s iconic Beauty Hall. 

From skincare saviours to haircare heroes, lucky recipients unboxed cult classics alongside new discoveries.

This year marks the tenth edition of the calendar, renowned for its carefully curated selection of niche must-haves and cult favorites. 

The 2024 calendar promises to be the most generous yet, featuring over a whopping £1205 worth of beauty products for the retail price of £260. 

Housed in a Liberty-shaped box adorned with Clym Evernden’s signature ink-based illustrations, the calendar includes 25 drawers filled with skincare, makeup, and fragrance items.

While the complete product line-up is still under wraps, Liberty has teased that the 2024 edition will feature eight new brands and 18 full-sized products. 

Beauty aficionados can expect treasures from expert-led brands and luxury lines such as Augustinus Bader, Byredo, Skin Rocks, La Mer, and Lisa Eldridge. 

As an added bonus, Beauty Drop members will enjoy £20 off their purchase during the pre-sale period, with all calendars purchased in July set to be shipped by the end of August. 

This early access provides a perfect opportunity for beauty enthusiasts to secure their calendar ahead of the official release, ensuring they don’t miss out on Liberty’s most sought-after item.

Beauty aficionados can expect treasures from expert-led brands and luxury lines such as Augustinus Bader, Byredo, Skin Rocks, La Mer, and Lisa Eldridge

Last year, Liberty’s sold-out Beauty Calendar played host to 29 incredible beauty treats – including 20 full size products – from the store’s iconic Beauty Hall

If you’re not a Beauty Drop member, sign-up on Liberty London’s website to be the first to know when it goes on sale in September.

It comes as hundreds of people have clambered online to post stellar reviews about a BB concealer, claiming it gave them a ‘glowing complexion.’

Beauty fans have gone wild for Erborbian’s Super BB Concealer and are seemingly obsessed with the product.

The £28 beauty product also boasts a 4.2 out of five-star rating from hundreds of global reviews on Amazon.

The Korean Skin Therapy item has a sun protection factor of 25 as well as having five percent Niacinamide to boost the skin’s hydration.