KRAFTON India Wins 64 awards at Kyoorius and ABBY 2025

KRAFTON India has made history, winning 64 awards across two of the country’s most prestigious advertising events, the Kyoorius Creative Awards and the ABBY Awards powered by One Show. These wins signal a bold new era for gaming brands in India, as KRAFTON redefines what creativity in the category can look like.

Krafton India Wins 64 Awards

At the Kyoorius Creative Awards 2025, held on May 24 at the Jio World Convention Centre, Mumbai, winning 10 Blue Elephants, 20 Baby Elephants, and 26 Firstlists at India’s benchmark event for creative excellence. These accolades highlight the breadth and depth of KRAFTON’s storytelling – from punchy product-driven ideas to emotionally resonant narratives rooted in culture.

KRAFTON India was recognized for the following campaigns:

• Thoda Time Thoda BGMI – Clever, short-form storytelling around a time-bound gameplay mode
• Malayalam Ad – A culturally specific film that became a viral phenomenon in Kerala
• UC Prank – A playful, one-day drop that sparked widespread organic buzz
• Live the Battlegrounds – High-end VFX blended with relatable Indian moments
• Doomtroopers – A 24-minute cinematic tribute to BGMI’s community and lore
• Seriously Fun – A witty commentary on BGMI’s role in daily Indian life

Notably, Live the Battlegrounds and Doomtroopers were ideated and executed entirely in-house, underscoring KRAFTON India’s rare ability to drive high-impact creative work without agency direction.

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The ABBY Awards 2025 powered by One Show, held during Goafest 2025 at Taj Cidade de Goa, is India’s oldest and most respected advertising honors where KRAFTON India was recognized with 5 Silver, 3 Bronze and shortlisted in 22.

The wins spanned categories such as:

• DIGITAL – Online-only video (single, 15s to 30s): Bronze
• DIGITAL – Online-only video (single, 30s to 60s): Silver
• DIGITAL – Online-only video (single, above 60s): Silver
• DIGITAL – Online-only video: Bronze
• DIGITAL CRAFT – Creative use of Video: Silver
• BRANDED CONTENT & ENTERTAINMENT: Bronze
• AUDIO-VISUAL (TV, Cinema, Digital, OTT – Below 1 min duration) – Corporate, Media, Entertainment & Others: 2 Silver

The performance marks a significant leap from 2024 (1 Gold, 2 Silver, 3 Bronze), positioning KRAFTON as a creative frontrunner. From hyperlocal insights to globally competitive execution, the brand’s campaigns continue to push category boundaries and cultural impact.

Srinjoy Das, Associate Director and Lead – Marketing, KRAFTON India, said “ These wins are more than a celebration of creative excellence, they reaffirm our belief that gaming is not just entertainment, but a powerful force in shaping culture. With stories that span humour, emotion, and hyperlocal insight, our work is proudly made in India and made for India. This moment belongs to our teams, our creative partners, and most importantly, our community of players who inspire every idea we bring to life.

Together, these wins mark a defining moment in KRAFTON India’s journey – not just as a gaming company, but as a creative leader shaping the future of brand storytelling in India.