She was accused of heavily editing the latest promo for a SKIMS commercial earlier this week.
But on Friday, Kim Kardashian appeared to brush off any controversy as she proudly showed off the latest billboard campaign for her underwear range, that showed the allegedly altered visual from the ad.
Claims that her commercial had been doctored went viral this week, after a TikTok user posted the footage with the caption, ‘Who approved of this editing?’ and pointed out that Kim’s finger ‘completely distorts’ when she touches her underwear.
A SKIMS spokesperson later said the video ad was ‘pulled’ and they apologized ‘for any inconvenience this has caused Kim and our customers.’
Defiant: Kim Kardashian shares latest SKIMS billboard after Photoshop video went viral earlier this week that clearly showed it had been distorted (which was put down to an editing error)
New campaign: The reality star was accused of heavily editing her new promo for the brand
Fail! A TikTok users pointed out that Kim’s finger become distorted in length when she reaches towards her hip in the video campaign
The video in question – viewed more than 24 million times on TikTok – clearly shows Kim’s finger become distorted in length when she reaches towards her hip to pull her undergarment and snap it back.
A rep for the reality star put the snafu down to an ‘error’ in the editing process, saying: ‘The Skims commercial that aired last week featuring the Fits Everybody collection did initially have an error as a result of the video losing its quality during the uploading process.’
The SKIMS statement added: ‘Immediately after it was noticed by the team, the video was pulled, and the glitch-free version was uploaded and ran for the remainder of the time on air. We apologize for any inconvenience this has caused Kim and our customers.’
Billboard: The reality star proudly showed off the latest SKIMS campaign on Friday
No room for mistakes! The huge campaign artwork showed Kim wowing in her shapewear
Eye-popping: The SKIMS creator was certainly hard to miss in the latest campaign
Viral: This TikTok user pointed out that Kim’s finger appeared to be distorted in the latest promo
The TikTok video was flooded with comments, such as: ‘editing fail after editing fail… you’d think they’d do better or stop editing for no reason but no’
Brushing off the editing error, Kim also kept the promo wheels turning as she posted a series of snaps and video of a SKIMS customized Lamborghini Urus.
‘OK guys, look at my new Lambo Urus, it’s the SKIMS one you guys, this is all the cozy fabric for SKIMS,’ she said in the video, which appeared to be parked at her home.
Unstoppable: Kim also kept the promo wheels turning as she posted a series of snaps and video of a SKIMS customized Lamborghini Urus
Kim went on: ‘Look, I’m matching the car, how cute and comfy is this?! Is this not the cutest thing ever? Oh my God.’
The customized vehicle appeared to be parked in the drive way of Kim’s Hidden Hills mansion, with the reality star filming the fluffy interior for fans.
She also wore a matching outfit as she posed for a slew of Instagram snaps, looking typically stunning while seated in the luxury car.
Fluffy: At one point, Kim – who is currently going throw a divorce with estranged husband Kanye West – was seen showing off her taut tummy as she laid back across the SKIMS Lambo
Pimp my ride: The customized vehicle appeared to be parked in the drive way of Kim’s Hidden Hills mansion, with the reality star filming the fluffy interior for fans
At one point, Kim – who is currently going throw a divorce with estranged husband Kanye West – was seen showing off her taut tummy as she laid back across the SKIMS Lambo.
She captioned the post: ‘A new ride w everything @skims cozy fabric! We’re coming out w new Cozy styles soon! Get cozy in 6 colors and sizes XXS-5X on Monday, 06.14 at 9AM PT on SKIMS.COM and join the waitlist now for early access to shop.’
SKIMS, which sells shapewear, underwear, loungewear, and pajamas, was launched by Kim in 2019.
Matching: She also wore a matching outfit as she posed for a slew of Instagram snaps, looking typically stunning while seated in the luxury car
Fluffmobile: The car even had a steering wheel cover made out of SKIMS cozy material
Laid back beauty: Kim looked stunning as she posed in the backseat of the customized vehicle
In an interview with Vogue, Kim says she was compelled to start the company in order to offer more shapewear options to consumers.
‘Overall, I really just wanted to give people options when getting dressed,’ she said.
‘From innovative shapewear that you can wear every day to the comfiest underwear that perfectly moulds to your body — I wanted to create a brand that could be relied on as a true solution for how people dress today.’
Flawless: The KUWTK star dazzled in her cozy all white ensemble
Life in the fast line: Kim is moving on with her SKIMS promo after the final episode of KUWTK aired last night on E!
‘In doing this, it was especially important that we were size-inclusive and offered a range of colors.’
It was through her own experience DIY-ing shapewear that Kim realized the business potential.
‘I used to cut up and sew different styles of shapewear together to create the silhouette I wanted because I could never find the shape I was looking for.’
‘Other brands would either flatten my curves, pinch into my skin or roll down. I would also dye pieces with tea bags to match my skin tone as there was such a limited offering of colors on the market.’
Cute: The star posted this series of new SKIMS snaps for her fans on Friday