EXCLUSIVE: Crisis PR experts’ job is to be invisible fixers, staying behind the scenes while navigating their clients’ way out of a scandal. The Blake Lively and Justin Baldoni saga changed that, with crisis PR veteran Melissa Nathan front and center in the duo’s legal war. And now a timely drama about a fictional crisis PR executive played by Lizzy Caplan has hit the TV marketplace, sparking interest and landing five offers, with Hulu, Netflix and Amazon among those pursuing, I hear.
No one would comment but the untitled series, from American Horror Story: Delicate showrunner Halley Feiffer, A24, Caplan’s Westborn banner and Marti Noxon‘s Tiny Pyro Productions, is inspired by the New York Magazine article Get Me Risa Heller! by Shawn McCreesh, sources said. The article profiles another veteran crisis PR, Heller, who has worked with the likes of Jeff Zucker, Mario Batali, Anthony Weiner, Jared Kushner and Jeffrey Toobin.
Written by Feiffer, the untitled Crisis PR drama is said to follow New York’s premiere crisis PR fixer, Abby Abelman, as she helps high-profile clients navigate the worst days of their lives while striving to maintain her own image as a happily married mother of three without any crises of her own to hide.
Feiffer executive produces alongside Caplan and Tom Riley via Westborn, Scoop Wasserstein and Jess Lubben as well as Noxon. A24 is the studio.
Caplan currently stars in Netflix’s political thriller limited series Zero Day. Her recent series credits also include Fleishman Is In Trouble and Fatal Attraction. On the feature side, she will next be seen in Now You See Me 3. Caplan is repped by WME, Rise Management and Jackoway Austen Tyerman.
The writing-producing credits of Feiffer, who started her career as an actor, also include Dear Edward and Impeachment: American Crime Story. She is repped by CAA, Adventure Media and Schreck Rose Dapello.
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