AMD Claims Its Top-Tier Ryzen AI Chip Is Faster Than Apple’s M3 Pro

AMD has introduced its latest Ryzen AI chips, built on the new Zen 5 architecture, in an ambitious attempt to compete with Apple’s dominant MacBook processors. During a recent two-day event in Los Angeles, the company made bold claims about outperforming Apple’s M3 and M3 Pro chips in various tasks including multitasking, image processing, and gaming, though these assertions remain unverified due to limited demonstrations and benchmarks provided at the event, The Verge reports. The report adds: At that event, I heard AMD brag about beating the MacBook more than I’ve ever heard a company directly target a competitor before. AMD claimed its new Ryzen chip “exceeds the performance of what MacBook Air has to offer in multitasking, image processing, 3D rendering, and gaming”; “is 15 percent faster than the M3 Pro” in Cinebench; and is capable of powering up to four displays, “unlike the MacBook Air, which limits you to two displays only.” While AMD touted significant improvements in CPU architecture, graphics performance, and AI capabilities, journalists present at the event were unable to fully test or validate these features, leaving many questions unanswered about the chips’ real-world performance.

The company’s reluctance or inability to showcase certain capabilities, particularly in gaming and AI applications, has raised eyebrows among industry observers, the report adds. The new Ryzen AI chips are scheduled to debut in Asus laptops on July 28th, marking a critical juncture for AMD in the fiercely competitive laptop processor market. As Apple’s M-series chips and Qualcomm’s Snapdragon processors continue to gain traction in the mobile computing space, the success or failure of AMD’s latest offering could have far-reaching implications for the future of x86 architecture in laptops.