EXCLUSIVE: Warner Bros. Discovery is seeking to take Pet Bowl to a different stage as a dwell tv occasion by simulcasting it throughout linear networks and streaming platforms from either side of the merged firm.
In its first post-merger version, Pet Bowl will run on its residence community, Animal Planet, the place it has been a staple for 19 years, in addition to on TBS, the unscripted-leaning model of the TNets, Discovery Channel in addition to soon-to-be-combined Discovery+ and HBO Max.
Final yr, Pet Bowl XVIII streamed on Discovery+ along with its Animal Planet run; the occasion’s footprint has been vastly expanded this yr by including networks, TBS and Discovery, in addition to a streamer, HBO Max, with wider attain.
“The puppies are taking up, and the epic battle between Ruff and Fluff is now too massive for one community,” the promo for the simulcast says. (You possibly can watch it above.)
The stunt comes on the heels of massive advertising campaigns throughout your entire WBD portfolio for final yr’s Shark Week on Discovery Channel and Home of the Dragon on HBO/HBO Max.
The nineteenth annual call-to-adoption occasion will characteristic Bleacher Report host Taylor Rooks, sports activities commentator Steve Levy, Egypt Sherrod and Mike Jackson (Married to Actual Property), Faruq Tauheed (Battlebots), Zak Bagans (Ghost Adventures), Alex Guarnaschelli (Grocery store Stakeout) together with expertise from Discovery Channel’s Avenue Outlaws franchise, New Line Cinema’s upcoming movie Shazam! Fury of the Gods, in addition to sports activities personalities from Warner Bros. Discovery Sports activities.
Pet Bowl XIX will characteristic 122 puppies, 67 shelters and rescues throughout 34 states — and for the first-time will characteristic a Native American animal group and a pet participant from Dominica, West Indies.
A pre-game present begins at 1 PM ET/10 AM PT with the within scoop on the Pet Bowl draft together with unique interviews with coaches and gamers. Pet Bowl referee Dan Schachner returns for his twelfth yr whereas sportscasters Steve Levy and Taylor Rooks return to offer play-by-play commentary.