EXCLUSIVE: XTR, the non-fiction studio behind Apple’s They Name Me Magic and Oscar-nominated function doc Ascension, has employed Shane Riley as Head of Gross sales and Distribution Technique.
Riley will lead the distribution and gross sales of function documentaries and collection throughout each XTR Studios and its non-fiction streaming platform, Documentary+, in addition to assist construct and execute the general content material technique of the studio.
He joins from Cinetic Media, the administration and gross sales company behind Oscar-winning doc Summer season of Soul, Chris Smith’s HBO docu-series 100 Foot Wave, and Larger Floor’s Descendant. He additionally represented XTR titles comparable to We Met in Digital Actuality, Faya Dayi, and The Thief Collector at Cinetic.
Riley additionally beforehand labored at First Run Options and Scott Rudin Productions.
XTR, which just lately opened its 35,000-square-foot studio in Echo Park, just lately launched authentic docs for its streaming service and has produced and financed over 80 documentary options and collection since its founding in 2019.
“I’m thrilled to affix the group at XTR and assist advance the methods we’re reaching audiences,” stated Riley. “Because the group opened their doorways in 2019, I’ve gotten to look at the corporate develop its dynamic slate and increase its methods of collaborating with world-class filmmakers. XTR is nicely located to tackle this second and be the go-to studio for nonfiction storytellers and inventive companions throughout the group.”
“Shane shares our imaginative and prescient for the way forward for nonfiction, and is beloved by filmmakers and platforms alike,” added Kathryn Everett, XTR Co-Founder and Head of Movie. “We’re excited to construct on Shane’s deep understanding of the distribution panorama collectively and proceed to make sure that our movies attain the broadest viewers potential.”