Malaysian startup for healthy bird’s nest jelly mooncakes as gifts

by Msnbctv news staff


Social media and e-commerce have made it easy for any Tom, Dick, and Harry to start out a enterprise from their properties, and even these with little expertise can decide up the fundamental expertise simply.

One such entrepreneur is Lynnneve, a 22-year-old enterprise scholar majoring in advertising and marketing. Alongside together with her associate Scott, they launched lunárr this August to leverage the Mid-Autumn Competition with much less typical chook’s nest mooncakes.

Impressed by fashionable gifting, lunárr’s Colla-Crystal Mooncake Giftbox is priced at RM128, and the model has offered out its 650 units inside 3 weeks.

If mooncakes could possibly be more healthy

To Lynnneve, conventional mooncakes are aplenty and could be fairly unhealthy to devour. She’s not mistaken in saying so, as a lotus seed paste mooncake incorporates 716 energy, and the addition of 1 salted egg yolk makes it 790 energy whereas two convey it to 890 energy, based mostly on normal calculations.

Whereas knowledge on the calorie rely of jelly mooncakes are inconclusive, it’s protected to say that it doesn’t require any oil to make, which is usually a offender of excessive ldl cholesterol on account of its saturated fat.

lunárr’s mooncakes additionally boast wholesome components like chook’s nest. In line with conventional Chinese language drugs apply, it’s stated to advertise immunity, used to clear phlegm, ease persistent dry coughs, and relieve fatigue.

They give the impression of being nearly like crystals / Picture Credit score: lunárr

The concept to create a chook’s nest jelly mooncake got here to Lynnneve upon realising that she may make a more healthy choice in a method that stood out. Her Colla-Crystal Mooncakes include peach gum, chook’s nest, and longan. Roselle and osmanthus are added as pure colourants. 

“I care about well being loads, so I believe it might be nice if I can present a mooncake with these components not just for good presentation but additionally to make individuals really feel wholesome when they’re consuming mooncakes,” Lynnneve shared.

The due date is the do date

Making the product is a laborious process, the place the chook’s nest is soaked sooner or later earlier than the mooncake’s development can start. It should then be laid as the primary layer in a jelly mould and stuffed inside longans. 

Peach gum, dried longan, and pandan leaves are boiled with jelly powder as a base, which is then separated into 2 pots so as to add roselle for a pure purple and osmanthus for gold.

The method of creating the jelly layers could be time consuming / Picture Credit score: lunárr

The answer is poured into the jelly moulds one layer at a time, in between ready for every layer to relax and harden. It’s a meticulous course of, made much more difficult as jelly-based mooncakes have a brief shelf life by nature.

lunárr couldn’t produce them in giant portions, ​​and Lynnneve advised Vulcan Put up that making her crystal mooncakes can solely occur the night time earlier than their dispatch.

“So we will solely make it throughout midnight to early mornings for our next-day deliveries. That is time-consuming and tiring similtaneously we lack manpower,” she shared. “The max we made was 140 packing containers (6 items per field) in a day and we needed to do it in 5 batches.”

A present of well being

Competitors-wise, lunárr isn’t precisely in a blue ocean in terms of wholesome mooncakes. Clear Consuming Grocer’s wellness choices and Teatime_byThien’s Flower Collection Jelly Mooncakes listed in our piece on distinctive mooncakes, these gamers have a tendency to make use of related components as properly comparable to osmanthus and peach gum.

After all, chook’s nest mooncakes are in itself a rarity, and Lynnneve isn’t simply counting on lunárr’s well being slant to face out. Prospects may definitely purchase her mooncakes for self-consumption, however she’s aiming to focus on the gifting market. Due to this fact, she ensures that her mooncakes look presentable, mirrored in her product pictures on Instagram.

lunárr’s chosen branding of crystal mooncakes additionally comes off as extra premium, in keeping with Lynnneve’s principal purpose to place her model as a contemporary present. 

A handwritten word added to the present / Picture Credit score: lunárr

Every Colla-Crystal Mooncake Giftbox got here with 6 items of chook’s nest mooncakes and a handwritten card sealed in an envelope, and had free deliveries. As talked about earlier although, these had been all offered out shortly, with Lynnneve crediting the success to her product differentiation.

Since this enterprise was meant to solely leverage the present season, Lynnneve gained’t be reopening orders for her mooncakes. lunárr can even halt operations as soon as the Mid-Autumn Competition is over, as she’s conscious that mooncakes won’t promote in any other case. 

Nevertheless, the model itself will nonetheless stay on Instagram, as Lynnneve does plan on creating a distinct present set for a distinct season, and her eyes are set on this yr’s Christmas. Within the meantime, she can be focusing her efforts on her different startup, TalkCrab, a seafood supply service that was launched in 2020 with Scott as properly.

  • You’ll be able to study extra about lunárr right here.
  • You’ll be able to examine extra Malaysian F&B manufacturers we’ve lined right here.

Featured Picture Credit score: Lynnneve, co-founder of lunárr





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