After Brazil, Shopee tops app rankings in Mexico, Colombia and Chile

by Msnbctv news staff


It’s been extensively reported in current weeks that Shopee is succeeding in its first Latin American market that the favored Southeast Asian firm entered in 2019.

Shopee has develop into essentially the most downloaded buying app in Brazil, regularly consuming into the dominant place of Mercado Livre, which is at the moment main the market there.

Earlier in 2021, Shopee’s mother or father firm, Sea Ltd., determined to enter three different international locations within the area — Mexico, Colombia and Chile. Inside months, Shopee is sitting on the prime of their obtain tables too.

In accordance with day by day app rankings by AppAnnie and Similarweb, Shopee is at the moment ranked first on each iOS and Android in Colombia, first for Android and iOS in Chile, and first on Android and fifth on iOS in Mexico, amongst different buying apps. 

It’s also probably the most widespread free Android apps general — first in Colombia, second in Chile and fifth in Mexico — and stays within the absolute prime spot in Brazil amongst all apps, each on Android and iOS.

Its speedy rise can also be mirrored in rising visitors to its web sites. We don’t have the information for Chile but, however in Mexico, it went from 180,000 guests in its first month (March 2021) to shut to 2.5 million in August.

It’s additionally on observe to multiply its share of internet visitors by the top of the yr, which generally sees a surge in e-commerce purchases.

Picture Credit score: Similarweb

In Colombia, it’s set to cross a million month-to-month guests this month, and simply three after launch in June.

shopee colombia stats
Picture Credit score: Similarweb

In essentially the most mature market in Brazil, the place it launched two years in the past, it has grown by a 3rd since March, from 40 to almost 54 million guests in August.

mercado libre vs shopee
Picture Credit score: World At the moment Information

In the meantime, Brazil’s market chief — Mercado Libre (Livre in Brazil) — has shed near 30 million in the identical time, from 292.5 to just a little over 260 million.

shopee brazil
Picture credit score: Similarweb

And whereas it might appear that Shopee nonetheless has an extended method to go to realize market management, it’s already outranking Mercado Libre on cell, in keeping with Similarweb’s Utilization Rank rating (based mostly on an algorithm that components in ‘Present Installs’ and ‘Lively Customers’ within the chosen nation, class, and leaderboards for the final 28 days).

shopee app brazil
Picture Credit score: Similarweb

In different phrases, whereas its web sites are nonetheless a way behind (given the corporate’s quick historical past in Latin America), Shopee’s cell app is already among the many hottest and actively used ones.

Seizing on that momentum, Sea Ltd. has simply secured one other US$6 billion in extra funding, merely 10 months after it raised US$2.6 billion in December 2020, to aggressively spend on increase its market share. 

Given the accessible money available and rallying inventory that’s over 60 per cent up this yr alone, it might lead the corporate to speed up its progress — not solely by establishing new operations by itself, but additionally buying current corporations in new markets to get a head begin.

International locations the place Shopee is obtainable now have collectively one billion individuals. 600 million in Southeast Asia, and one other 400+ million within the 4 Latin American international locations, with house to extend it additional sooner or later.

Subsequent vacation spot: Europe

Sea additionally intends to lastly make its debut in Europe with a deliberate launch in Poland, the place it has already began recruiting sellers. It might be its first enterprise into significantly extra developed Western markets, so we now have but to see how that is going to pan out.

Shopee has been a hit mainly within the creating world, with youthful, tech savvy populations that are desirous to take part within the quickly opening digital economic system, whereas home e-commerce penetration stays low however is rising quickly.

Its ventures into extra established markets have up to now been somewhat muted — with Japanese, Korean and Chinese language operations up to now centered on recruiting sellers meaning to promote abroad.

allegro poland
Polish Allegro’s new inexperienced automated parcel machine / Picture Credit score: Allegro.pl

Poland, with a really robust home participant Allegro and Amazon, having launched its official web site within the nation lately, goes to be a litmus check for Sea’s capacity to shake up extra established opponents in international locations with increased saturation and longer historical past of on-line buying companies.

As it’s, nonetheless, it’s setting a blistering tempo of enlargement in extremely populous creating economies, changing into a family model identify for hundreds of thousands of individuals around the globe and elevating billions of {dollars} to lure much more into its orbit.

Featured Picture Credit score: The Low Down

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