90% of donors anticipate to offer similar — or extra — to charity this yr, says new examine by DickersonBakker
RALEIGH, N.C. — A brand new report on charitable giving suggests America’s nonprofit organizations are on observe for presumably their greatest fundraising yr ever, even within the midst of the pandemic.
The new examine of individuals’s giving intentions throughout the nation exhibits a whopping 90% of donors anticipate to offer the identical — or much more — to charity this yr in contrast with final yr, which smashed data.
“It’s nice information for America’s nonprofit organizations — and the hundreds of thousands of individuals they assist,” mentioned Derric Bakker, president of DickersonBakker, a number one nonprofit consultancy agency that performed the survey of 1,149 principally faith-based donors throughout June and July.
Throughout the pandemic, many nonprofits — particularly these serving to the homeless, hungry, and individuals who’ve misplaced their jobs — have been struggling to fulfill the avalanche of wants of their communities.
“Given the accelerated demand for companies, many nonprofit leaders have been nervous about how the pandemic would possibly have an effect on charitable giving, which is commonly the first manner they obtain funding to help their work,” Bakker mentioned. “Our complete survey exhibits that donors are stepping up to fulfill the elevated burden – the overwhelming majority say they intend to offer as a lot as they did final yr, or extra, particularly in the course of the all-important vacation season when many nonprofits obtain as much as 40% of their complete annual income.”
2021: One other Document Shattering 12 months?
DickersonBakker has a powerful observe file of forecasting tendencies in charitable giving.
An analogous survey performed by the North Carolina-based firm final yr forecast donations to charities could be sturdy in 2020, regardless of the pandemic, and the prediction proved correct. Charitable giving grew 5.1% in 2020 to $471 billion, making it a record-breaking yr and shattering expectations.
“Our analysis exhibits a big majority of donors are assured of their monetary safety and optimistic about the way forward for the economic system,” the new report says. “On the similar time… donors are aware that many individuals are nonetheless in want, they usually don’t have any intent to throttle again on their charitable giving.”
On the time the survey was performed, greater than two out of each three donors mentioned they felt the COVID-19 disaster had “largely handed,” and fewer than one-in-three felt it was nonetheless a “important downside” of their space.
Donors ‘Looking forward to Regular’
Individuals had been “more and more keen to get again to regular and are available out to donor occasions once more,” Bakker mentioned.
Greater than seven out of each 10 donors mentioned they’d be keen to fulfill in-person with fundraisers or attend a small-scale fundraising occasion. About six-in-10 mentioned they’d attend a big donor gathering now, with practically eight out of 10 saying they’d be able to go to an enormous occasion by yr’s finish. Older donors — age 65-plus — had been extra reluctant to attend in-person occasions.
“Nonprofits ought to do every part they’ll to place hay within the barn now whereas the solar is shining,” Bakker mentioned. “Persons are feeling economically safe, they’re feeling beneficiant, they usually see the actual want round them. Who is aware of what’s going to occur sooner or later. However, for the approaching vacation giving season, there’s lots to be optimistic about.”
DickersonBakker has been offering skilled fund growth consulting companies to nonprofit organizations for greater than 35 years. With workplaces in Texas and North Carolina, and full-time consultants in a number of states, the agency has served a whole bunch of nonprofits — notably faith-based organizations — situated throughout the U.S., Canada, and abroad.
Disclaimer: The views and opinions expressed on this article are these of the authors and don’t essentially mirror the official coverage or place of Faith Information Service or Faith Information Basis.