How Kanye West Played a Role in Kim Kardashian’s KKW Beauty Rebrand

by Msnbctv news staff

Even in divorce, Kim Kardashian and Kanye West are an unstoppable staff.

After officially separating earlier this yr, Kim is getting one other contemporary begin by revamping her cosmetics enterprise—with a bit of assist from her ex.

As Kim introduced on July 6, she is going to overhaul her KKW Magnificence model after shutting down the positioning on Aug. 1. She tweeted that she’ll be introducing “a very new model with new formulation which are extra trendy, progressive, and packaged in an elevated and sustainable new look.”

A supply near Kim tells E! Information concerning the purpose behind the switch-up, saying, “She was prepared for one thing completely different and desires to return again completely contemporary and new.”

However earlier than you get too forward of your self, know that her rebrand was not motivated by any modifications to her final title, regardless of fan hypothesis that she would drop the rapper’s final preliminary from KKW Magnificence. 

The insider explains that her “full rebrand” has “been within the works” for a while. The redesign “is separate from her title and never associated to that.” 

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